Monday, October 12, 2009

"emotional branding"

Hello, my name is Jessa and I'm a victim of emotional branding.

Hello, Jessa.

I always knew that, no matter how much I tried to deny it, advertising did have an effect on me. I knew I had five year old moments when i saw the newest electronic gizmo on TV and I just jump around the living room shouting, "I want! I want! I want!". But I've never had it rationalized to me why run out and buy over price stuff that I don't even need.

And yes I feel like I've been duped.

I don't think I'm that bad, but if you have a sticker on your product saying that you help starving kids in Africa, or poor, unfortunate abuse animals, I will buy that product in an instant. For example, I don't usually buy bottled water. It's usually just overpriced filter tap water, and I can get the same stuff at home for a fraction of the price. But if I go by Starbucks and am the least bit parched I will buy an extremely over priced "Ethos" bottled water. Why? Because some marketing executive know I'm a soft and will buy that overpriced water if you put a starving African kid on the poster by the water. Same thing with product (red), I will spend a little extra money clothes and other non-essential, if I think it is going to a worthy cause.

But I wouldn't donate to a charity I didn't look into? So why do I impulsively buy thing just because they say a portion of there profits go to a worthy cause? Maybe its because it us a (probably false) since of pride. While we indulged our consumerist ways, we also help some poor kid that, on my own, I wouldn't have the had the resources to help.

Monday, October 5, 2009

Currency Redesign

I don't think this is what the professor had in mind, but i thought they were funny

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For more go here: http://www.holytaco.com/25-hilarious-defaced-bills